Digital Business Development

The digital strategy for differentiation

Disruptive innovations such as digitalization bring about a high degree of change in the organization, processes  and skills, depending on the general conditions and objectives of the company.

Disruptive innovations such as digitalization bring about a high degree of change in the organization, processes  and skills, depending on the general conditions and objectives of the company.

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The development of digital data services and/or data products and the use of AI create new impulses and also new business for companies and industries.

Digital business development is an instrument of modern business development. Combined with a digital strategy tailored to the company's needs, digital business development is geared to making a company competitive (proof of business).

With our digital business development competence model we support our clients in the development and implementation of their digital business models. This includes, for example, the development of a strategic outline, the evaluation of digital fitness as well as the derivation of fields of action, technology decisions, market evaluation, communication concepts and much more. If required, we also take care of the acquisition of an (co-) investor.

The development of digital data services and/or data products and the use of AI create new impulses and also new business for companies and industries.

Digital business development is an instrument of modern business development. Combined with a digital strategy tailored to the company's needs, digital business development is geared to making a company competitive (proof of business).

With our digital business development competence model we support our clients in the development and implementation of their digital business models. This includes, for example, the development of a strategic outline, the evaluation of digital fitness as well as the derivation of fields of action, technology decisions, market evaluation, communication concepts and much more. If required, we also take care of the acquisition of an (co-) investor.

The digitalization strategy must be distinguished from the conventional IT strategy. While the objective of the IT strategy is primarily to ensure the cost-optimized stability and security of the IT systems, the digitalization strategy deliberately pursues the change of the business model using digital technology.

The digitalization strategy must be distinguished from the conventional IT strategy. While the objective of the IT strategy is primarily to ensure the cost-optimized stability and security of the IT systems, the digitalization strategy deliberately pursues the change of the business model using digital technology.

In practice we were able to identify the elements on which successful digital business models are based on:

01 A deliberate reflection process at the beginning of the journey is a good prerequisite for a successful digital performance. For example, what is the status of digital transformation in the company? What does "digitalization" mean in concrete terms for the company and where is the specific potential for action?

02 Once the potential has been defined and delimited, it should be evaluated, and the business value should be assigned to a measurable target value.

03 A structured approach to the development of data services, data products or digital business reduces complexity and deviations. ​

04 Rely on agile project management and agile development! Regular reflection, short development cycles and early feedback from the market increase the success rate.

05 Exchanging ideas and visions with a trusted sparring partner supports the transformation process. Sparring helps to improve and clarify one's own skills.

06 Last but not least: The confident and clever handling of dynamics, uncertainty and complexity not only consolidates digital resilience, but also creates a desire for change!

Digital is real!

MISSION
We help companies to reduce complexity and
make better decisions based on their data! This results in new data services,
data products and digital business.